Nudge, by Richard Thaler and Cass R. Sunstein, is a groundbreaking exploration of how subtle changes in the way choices are presented can significantly influence behavior without restricting freedom. The authors introduce the concept of “choice architecture,” showing how small design tweaks—nudges—can help people make better decisions in areas like health, finance, education, and environmental responsibility. Drawing from behavioral economics and cognitive psychology, they reveal how humans are often irrational and guided by biases, yet can be gently steered toward better outcomes through thoughtful structuring of options.
- Pages: 431
- Genre: Behavioral Economics
- Language(s): Persian (Farsi)
- ISBN: 9786008665656
- Persian Title: کتاب سقلمه اثر ريچارد تيلر
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