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Nudge Book by Cass R. Sunstein and Richard Thaler (Farsi)


41.40

Nudge, by Richard Thaler and Cass R. Sunstein, is a groundbreaking exploration of how subtle changes in the way choices are presented can significantly influence behavior without restricting freedom. The authors introduce the concept of “choice architecture,” showing how small design tweaks—nudges—can help people make better decisions in areas like health, finance, education, and environmental responsibility. Drawing from behavioral economics and cognitive psychology, they reveal how humans are often irrational and guided by biases, yet can be gently steered toward better outcomes through thoughtful structuring of options.

  • Pages: 431
  • Genre: Behavioral Economics
  • Language(s): Persian (Farsi)
  • ISBN: ‏‏‏9786008665656
  • Persian Title: کتاب سقلمه اثر ريچارد تيلر
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The Sociology & Social Theory section delves into the intricate structures and dynamics that shape human societies. From classic sociological works to contemporary studies, this collection explores key topics such as social behavior, institutions, class, culture, and identity. Whether you’re interested in foundational thinkers like Émile Durkheim, Max Weber, and Karl Marx or modern perspectives on globalization, race, gender, and technology, these books provide a comprehensive understanding of how societies function and evolve. Engage with critical discussions on social justice, power relations, and the forces that drive change in communities worldwide. Whether you’re a student, researcher, or an inquisitive reader seeking to understand human interactions and societal trends, this section offers insightful analyses and groundbreaking theories that challenge conventional perspectives and inspire deeper reflection on the world around us.

Additional information

Weight420 g
Condition

New

Format

Paperback

Product Type

Sociology & Social Theory

Writer

,

Genre

Sociology

Language

Persian

Origin

American

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