Metaphors we live by Book by George Lakoff and Mark Johnson (Farsi)

Metaphors We Live By by George Lakoff and Mark Johnson explores how metaphors are not just figures of speech but fundamental to how we understand the world. The authors argue that our conceptual system—how we think, act, and communicate—is largely metaphorical. Using everyday language examples, they reveal how metaphors structure our perceptions and behaviors, influencing everything from personal relationships to political ideologies. For instance, expressions like “time is money” or “argument is war” illustrate how abstract ideas are framed through familiar, concrete experiences.

• Pages: 356
• Genre: Cognitive Science
• Book Cover Type: Paperback
• Language(s): Persian (Farsi)
• ISBN: ‏‫‭9789642246984
• Persian Title: کتاب استعاره هایی که با آن ها زندگی می کنیم اثر جرج لیکاف و مارک جانسون