"Marketing Moves: A New Approach to Profits, Growth, and Renewal" by Philip Kotler presents a forward-thinking approach to marketing that emphasizes adaptability, innovation, and strategic agility. In this book, Kotler offers insights into how businesses can navigate dynamic market environments and achieve sustainable growth by making strategic marketing moves. Drawing from his extensive experience and expertise in the field, Kotler outlines a framework for identifying and capitalizing on market opportunities while effectively managing risks and challenges. He emphasizes the importance of continuous learning, experimentation, and customer-centricity in driving business success. It provides practical guidance and actionable strategies for marketers and business leaders.
- Pages: 232
- Language(s): Persian (Farsi)
- Genre: Business
- ISBN: 9786006465197
- Persian Title: کتاب بازاریابی پویا اثر فیلیپ کاتلر
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