Description
"Marketing Management" by Philip Kotler is one of the most widely used textbooks in marketing education. This comprehensive textbook covers a wide range of topics in marketing, providing students with a thorough understanding of fundamental principles and advanced concepts. In the 15th edition, Kotler explores contemporary issues and trends shaping the field of marketing, including the impact of digital technology, globalization, and evolving consumer behavior. The book offers insights into strategic planning, market analysis, segmentation, targeting, positioning, product development, pricing strategies, distribution channels, and promotional tactics. "Marketing Management" equips students with the knowledge and skills needed to develop and implement effective marketing strategies in today's dynamic marketplace.
- Pages: 896
- Language(s): Persian (Farsi)
- Genre: Business
- ISBN: 9786001971075
- Persian Title: کتاب مدیریت بازاریابی 2016 اثر فیلیپ کاتلر
