"Marketing for Hospitality and Tourism" by Philip Kotler is a seminal textbook tailored specifically for students and professionals in the hospitality and tourism industry. Through this comprehensive guide, Kotler delves into the unique challenges and opportunities within these sectors, providing strategic insights and practical frameworks to navigate the complexities of marketing in the hospitality and tourism context. The book covers a wide range of topics essential for understanding and succeeding in hospitality and tourism marketing, including destination marketing, hotel management, restaurant marketing, travel agency operations, and event management. Kotler emphasizes the importance of customer satisfaction, service quality, and brand management in building long-term relationships and competitive advantage in the hospitality and tourism industry.
- Pages: 878
- Language(s): Persian (Farsi)
- Genre: Business
- ISBN: 9786004070812
- Persian Title: کتاب بازاریابی در صنعت مهمان نوازی و گردشگری اثر فیلیپ کاتلر
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