"Marketing 5.0: Technology for Humanity" is a collaborative work by Hermawan Kartajaya, Iwan Setiawan, and Philip Kotler, which explores the transformative impact of technology on the future of marketing. Building upon Kotler's renowned marketing frameworks, this book introduces the concept of Marketing 5.0, which emphasizes the convergence of technology and humanity in shaping marketing strategies. The authors argue that in the era of Marketing 5.0, technology should not overshadow the human aspect of marketing but rather enhance and amplify human connections. They advocate for a holistic approach that combines technological innovation with empathy, ethics, and sustainability to create meaningful experiences for customers.
- Pages: 280
- Language(s): Persian (Farsi)
- Genre: Business
- ISBN: 9786227089219
- Persian Title: کتاب نسل پنجم بازاریابی اثر فیلیپ کاتلر
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