Description
"Marketing 4.0" by Hermawan Kartajaya, Iwan Setiawan, and Philip Kotler presents a comprehensive framework for understanding and implementing marketing strategies in the digital age. Building upon Kotler's earlier concepts of Marketing 1.0, 2.0, and 3.0, this book introduces the concept of Marketing 4.0, which is characterized by the integration of online and offline channels, the rise of social media and digital platforms, and the empowerment of consumers through technology. The authors explore how digitalization and connectivity have transformed the way businesses engage with customers. They provide insights into the shifting consumer behavior, the importance of personalized and immersive experiences, and the role of technology in shaping the future of marketing.
- Pages: 400
- Language(s): Persian (Farsi)
- Genre: Business
- ISBN: 9786007677513
- Persian Title: کتاب نسل چهارم بازاریابی اثر فیلیپ کاتلر
