Lateral Thinking by Edward de Bono is a groundbreaking guide that introduces techniques to think creatively and solve problems in unconventional ways. De Bono explains how traditional logical thinking often limits innovation, while lateral thinking encourages exploring alternative approaches and generating new ideas. The book outlines practical methods, such as challenging assumptions, reversing processes, and employing random stimuli to spark creativity. These techniques are designed to break free from habitual thought patterns and uncover solutions that may otherwise remain hidden. Through clear explanations and engaging exercises, De Bono demonstrates how lateral thinking can be applied in various areas, from business and education to personal growth.
- Pages: 336
- Language(s): Persian (Farsi)
- Genre: Self-help
- ISBN: 9786006299372
- Persian Title: کتاب تفکر جانبی اثر ادوارد دوبونو
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