The book shows that creativity lies at the intersection of our internal world (knowledge, imagination, and attitude) and external environment (resources, habitats, and culture). By understanding how these factors fit together and influence one another, Innovation Engine gives us the tools to jump-start our creative process and reveals one of the great truths about ideas—that it costs nothing to generate amazing ideas, and yet the results have the potential to be priceless.
- Book Cover Type: Paperback
- Language(s): Persian (Farsi)
- ISBN: 9789646538474
- Persian Title: کتاب نوآفرینی اثر تینا سیلیگ
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