Hooked: How to Build Habit-Forming Products by Nir Eyal presents the "Hook Model," a four-step framework—Trigger, Action, Variable Reward, and Investment—that companies can use to create products that foster user habits. By understanding and leveraging psychological triggers, simplifying user actions, offering variable rewards, and encouraging user investment, businesses can design products that become integral to users' daily routines. Eyal emphasizes the ethical considerations of habit-forming design, urging creators to build products that positively impact users' lives.
| Weight | 242 g |
|---|---|
| Condition | New |
| Format | Paperback |
| Product Type | Business Strategy & Marketing |
| Writer | |
| Genre | Business |
| Language | Persian |
| Origin | American |
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