Get Content Get Customers by Joe Pulizzi and Newt Barrett is a foundational guide to content marketing, emphasizing the shift from traditional advertising to creating valuable, relevant content that attracts and retains customers. The authors argue that in an age where consumers are inundated with advertisements, businesses must offer informative and engaging content to stand out. The book provides a step-by-step approach to developing a content marketing strategy, including identifying target audiences, creating compelling content, and distributing it effectively across various channels.
- Pages: 294
- Genre: Business Strategy
- Book Cover Type: Paperback
- Language(s): Persian (Farsi)
- ISBN: 9786226650427
- Persian Title: کتاب خلق محتوا خلق مشتری اثر جو پولیتزی و نیوت بـرت
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