Description
"Fashion & Luxury Marketing" by Michael R. Solomon and Mona Mrad provides a comprehensive overview of the marketing strategies and tactics employed in the dynamic and competitive fashion and luxury industries. Drawing from their expertise in consumer behavior, branding, and marketing management, Solomon and Mrad offer insights into the unique challenges and opportunities facing fashion and luxury brands. In this book, readers will explore topics such as brand positioning, market segmentation, product development, pricing strategies, distribution channels, and promotional tactics specific to the fashion and luxury sectors. Through case studies and real-world examples, the authors illustrate how successful brands differentiate themselves, create aspirational value, and cultivate emotional connections with consumers.
- Pages: 696
- Language(s): Persian (Farsi)
- Genre: Business
- ISBN: 9786222464141
- Persian Title: کتاب بازاریابی مد و کالای لوکس اثر مایکل آر سولومون