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Fashion & Luxury Marketing Michael R Solomon and Mona Mrad (Farsi)


136.50

"Fashion & Luxury Marketing" by Michael R. Solomon and Mona Mrad provides a comprehensive overview of the marketing strategies and tactics employed in the dynamic and competitive fashion and luxury industries. Drawing from their expertise in consumer behavior, branding, and marketing management, Solomon and Mrad offer insights into the unique challenges and opportunities facing fashion and luxury brands. In this book, readers will explore topics such as brand positioning, market segmentation, product development, pricing strategies, distribution channels, and promotional tactics specific to the fashion and luxury sectors. Through case studies and real-world examples, the authors illustrate how successful brands differentiate themselves, create aspirational value, and cultivate emotional connections with consumers.

  • Pages: 696
  • Language(s): Persian (Farsi)
  • Genre: Business
  • ISBN: 9786222464141
  • Persian Title: کتاب بازاریابی مد و کالای لوکس اثر مایکل آر سولومون
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Business psychology and philosophy play a crucial role in shaping leadership, decision-making, and organizational success. Business psychology focuses on understanding human behavior in the workplace, improving employee motivation, productivity, and job satisfaction. It explores how cognitive biases, emotional intelligence, and psychological strategies influence leadership effectiveness, team dynamics, and customer behavior. By leveraging psychological insights, businesses can enhance communication, foster innovation, and create a positive work culture that drives performance. Philosophy, on the other hand, provides a deeper foundation for ethical decision-making, strategic thinking, and corporate responsibility. It encourages critical thinking, problem-solving, and long-term vision, helping leaders navigate complex business challenges with integrity. By incorporating philosophical principles, businesses can establish strong ethical frameworks, build trust with stakeholders, and align their goals with societal values. Together, business psychology and philosophy create a holistic approach to leadership, ensuring sustainable growth and meaningful impact.

Additional information

Weight900 g
Condition

New

Product Type

Business Psychology & Philosophy

Writer

,

Genre

Business

Format

Hardcover

Origin

United States

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