Epic Content Marketing by Joe Pulizzi is a comprehensive guide that redefines traditional marketing by emphasizing the creation of valuable, relevant content to attract and retain customers. Pulizzi argues that businesses should focus on providing information and entertainment that meet the needs of their target audience, rather than relying on disruptive advertising. The book outlines a strategic approach to content marketing, including identifying a niche, developing a unique voice, and delivering consistent, high-quality content across various platforms.
- Pages: 456
- Genre: Business Strategy
- Book Cover Type: Paperback
- Language(s): Persian (Farsi)
- ISBN: 9786226650403
- Persian Title: کتاب قدرت محتوا اثر جو پولیتزی
