Content Inc. by Joe Pulizzi presents a paradigm-shifting approach to entrepreneurship, advocating for building a loyal audience through valuable content before developing a product. Pulizzi introduces a six-step model that includes identifying a niche, creating compelling content, and diversifying revenue streams. The book emphasizes the importance of a "content tilt"—a unique angle that sets your content apart in a crowded market. Pulizzi draws from his own experiences, including the success of the Content Marketing Institute, to illustrate how this strategy can lead to sustainable business growth.
- Pages: 390
- Genre: Business Strategy
- Book Cover Type: Paperback
- Language(s): Persian (Farsi)
- ISBN: 9786226650397
- Persian Title: کتاب کارخانه ی محتوا اثر جو پولیتزی
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