Everyone has something they want to change. Marketers want to change their customers’ minds and leaders want to change organisations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way?
- Book Cover Type: Paperback
- Language(s): Persian (Farsi)
- ISBN: 9786225213074
- Persian Title: کتاب تغييرآفرين اثر جونا برگر
