Description
"Brand Activism: From Purpose to Action" by Philip Kotler delves into the evolving landscape of brand activism and its impact on businesses and society. In this insightful book, Kotler explores how brands can move beyond mere marketing strategies to actively engage in social and environmental issues. He argues that in today's socially conscious consumer environment, brands have a unique opportunity and responsibility to use their influence and resources to drive positive change. Drawing from examples of successful brand activism campaigns and initiatives, Kotler demonstrates how companies can align their brand purpose with meaningful actions that resonate with consumers and contribute to the greater good.
- Pages: 296
- Language(s): Persian (Farsi)
- Genre: Business
- ISBN: 9786227592160
- Persian Title: کتاب عملگرایی برند از قصد تا اقدام اثر فیلیپ کاتلر
