"B2B Brand Management" by Philip Kotler is a definitive guide that addresses the unique challenges and opportunities associated with managing brands in the business-to-business (B2B) context. In this book, Kotler offers strategic insights and practical techniques for building, nurturing, and leveraging strong brands in B2B markets. Kotler emphasizes the importance of understanding the complexities of B2B relationships and how they differ from consumer-focused brand management. He delves into topics such as brand positioning, value proposition development, customer relationship management, and brand communication strategies tailored specifically for B2B audiences. Through real-world examples and case studies, Kotler demonstrates how B2B brands can create differentiation, build credibility, and establish long-term relationships with customers and partners.
- Pages: 314
- Language(s): Persian (Farsi)
- Genre: Business
- ISBN: 9786005253269
- Persian Title: کتاب مدیریت برندهای صنعتی اثر فیلیپ کاتلر
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