Authentic Marketing by Larry Weber presents a transformative approach to business strategy by placing moral purpose at the core of marketing efforts. In a world where consumers seek brands that align with their values, Weber emphasizes the importance of authenticity and transparency. The book guides companies in integrating purpose-driven narratives, humanizing their brands, and fostering genuine connections with audiences. By moving beyond traditional marketing tactics, Weber advocates for a model where profit and purpose coexist harmoniously. This insightful work is essential for marketers aiming to build trust, engage meaningfully, and create lasting impact in today's socially conscious marketplace.
- Book Cover Type: Paperback
- Pages: 128
- Genre: Business & Marketing
- ISBN: 9786228259048
- Persian Title: کتاب بازاریابی به معنای اصیل اثر لری وِبِر
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