"Advancing the Common Good: Strategies for Businesses, Governments, and Nonprofits" by Philip Kotler offers a comprehensive exploration of how organizations across sectors can collaborate to address pressing societal challenges and promote positive social change. In this book, Kotler advocates for a holistic approach to social responsibility, emphasizing the importance of cross-sector partnerships and collective action in advancing the common good. Drawing from his extensive experience in marketing and social impact, Kotler examines the role of businesses, governments, and nonprofits in tackling issues such as poverty, inequality, environmental sustainability, and healthcare access. He provides practical frameworks and strategies for organizations to align their missions and resources towards achieving shared social goals.
- Pages: 258
- Language(s): Persian (Farsi)
- Genre: Business
- ISBN: 9786226682633
- Persian Title: کتاب پیشبرد منافع مشترک اثر فیلیپ کاتلر
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