21.5 Unbreakable Laws of Selling by Jeffrey Gitomer

Network marketing and sales are essential business models that rely on direct communication and relationship-building to drive revenue. Network marketing, also known as multi-level marketing (MLM), involves independent distributors selling products or services while also recruiting others to join the sales network. This model allows businesses to expand their reach through word-of-mouth and personal connections. Successful network marketers use strategies such as social selling, online promotions, and personal branding to grow their customer base and sales teams. Sales, on the other hand, is a broader concept that involves persuading potential customers to purchase a product or service. Effective sales techniques include understanding customer needs, demonstrating product value, and building trust through excellent service. With advancements in technology, sales strategies now incorporate digital tools, such as CRM software, email marketing, and AI-driven analytics, to optimize performance. Whether through direct selling, business-to-business (B2B) sales, or e-commerce, mastering sales techniques is key to sustaining business growth and profitability.